Unilever, Avon, Lloyds: 5 things that mattered this week and why

Unilever invests in people as it shifts from big to real-time campaigns
Marketing has been undergoing a quiet revolution at Unilever as it shifts from a focus on big campaigns to real-time activity. The company’s CFO Graeme Pitkethly says major campaigns don’t have the same impact they did 10 or even five years ago and so it is changing how it sets up its teams and spends on media to navigate the new media market.
However, to do that it needs to take its people with it. That has pro