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Unilever takes a stand against influencer marketing
Influencer marketing is taking a greater part of media budgets but it is not without its issues, which Unilever chief marketing and communications officer Keith Weed called out on Monday (18 June).
He said the FMCG giant would be taking a stand against fraudulent activity in the influencer space, stating Unilever will refuse to work with influencers who buy followers, as well as making a commitment that its brands would never buy followers and