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Unilever focuses on local products in response to ‘the return of nationalism’
It’s not just global politics that has been affected by a recent resurgence of nationalism – brands are seeing an impact too.
Unilever’s CEO Paul Polman said during a results call yesterday (26 January) that the world has become more “multipolar”, with local tastes and nationalism becoming increasingly important to consumers.
“This is global. In the UK you like your Marm