Unidays on why brands should ‘assume nothing’ with Gen Z

Connecting with the Gen Z consumer – a ferociously independent group of marketing savvy digital natives – remains a challenge for any brand keen to establish a genuine connection that lasts longer than a single transaction.
Unidays claims it has the answer to help brands create long-term loyalty with a young consumer base. Positioned as a student affinity network, Unidays partners with brands to offer student-specific discounts on fashion, beauty, food and drink, technology and fitne