Understanding the eSports community: What brands need to know

Gillette eSports brand ambassador xPeke at the IEM tournament in Katowice, Poland.Brand interest in eSports is set to reach new levels of excitement in 2018. High profile brands from Mercedes-Benz, Gillette and Red Bull to HP and Intel have all carved out sponsorship and partnership deals that are helping their brands reach the highly engaged and largely millennial eSports fanbase.
It is hardly surprising this sector is of such interest given global revenues are set reach $905.6m in 2018, up 38