Under Armour's new sneaker technology is getting more attention than the Curry 4 (UAA)

Under Armour's HOVR sneaker technology could be even bigger than the Curry 4, according to a Deutsche Bank analyst Paul Trussell. 
HOVR is easily outpacing the Curry 4 in Google Trends data. 
Under Armour has been losing market share, and risks falling behind New Balance. 
Watch Under Armour stock in real time here.
Under Armour's new sneaker technology could be a bigger hit than the Curry 4, according to Deutsche Bank analyst Paul Trussell. The HOVR technology is part of Trussell