Under Armour is still paying for a mistake that will take years to fix (UA)

Under Armour is not out of the woods yet.
The company, whose stock has tumbled 30% so far this year, reported its first-ever operating loss in the first quarter of 2017.
Analysts following the company have been a bit harsh on the company, mostly criticizing the company for missing athletic apparel's shift to more fashionable clothing.
Giving Under Armour a "neutral" rating, analyst Christopher Svezia wrote that the company's more technical clothing offerings were out of step with the lifest