UKTV uses Facebook Messenger chatbot as it launches first campaign for ‘disruptive’ on-demand TV brand

The broadcaster’s ‘Love Your Thing’ campaign recognises the passion that exists around particular TV programming such as comedy, crime or period drama, and dubs this people’s ‘thing’. Whatever a viewer’s ‘thing’ is, the campaign for UKTV Play aims to celebrate it and reject “the homogenised on-demand TV world”.
UKTV Play is the company’s fastest growing brand and has hit a million downloads, which is why the campaign seeks t