UK programmatic ad spend to surpass £3bn in 2017

How UK programmatic ad spend will rise over the next two years in £bnBy the end of 2017, UK advertisers will have spent £3.39bn on programmatic advertising, up 23.5% compared to last year, according to a new report from eMarketer.
Programmatic spend now represents 79% of all UK digital display ad spend, with this proportion expected to reach 84.5% by 2019. Predictably, mobile continues to be a major growth driver, accounting for 78% of total programmatic digital display ad spend in