11-09-2019 15:50 via marketingweek.com

UK privacy regulator calls on brands to stop ‘bankrolling’ illegal activities

It’s been more than a year since the General Data Protection Regulation (GDPR) ushered in the biggest shake-up to privacy regulations in the last two decades, yet brands continue to fund businesses that are misusing people’s personal data.
That’s the view of the UK’s privacy regulator, which is cracking down on illegal data use and is asking brands to think seriously about the role they play in funding a murky, unethical and non-transparent digital ecosystem.
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