UK ad spend hits record £21.4bn as digital dominates again

Immediate post-Brexit concerns don’t appear to have impacted UK ad spend, according to new figures from the Advertising Association and Warc.
UK ad spend grew to £5.8bn, a 3.9% year-on-year rise, in Q4, and this marks the highest grossing quarter since the Expenditure Report started in 1982. It also marks an upward trend following flat growth in Q3 in the immediate wake of June’s Brexit referendum.
Meanwhile, for 2016 as a whole, ad spend grew 3.7%, reaching £21.4bn and m