UK ad market growth to slow in 2018 as digital spend decelerates

The UK ad market is expected to see growth slow this year as increases narrow in digital and mobile spend and despite improvements in the traditional ad market.
Mobile accounted for nearly one in four pounds spent on advertising in the third quarter of 2017, a 30.7% rise year on year, according to the latest Expenditure Report from the Advertising Association and Warc.
Mobile ad spend is now expected to pass the £5bn mark in 2017, up from £3.9bn the previous year, with investment foc