Uber warns that its reputation may always be a risk for its continued success (UBER)

Uber made its initial public offering prospectus public for the first time on Thursday. 
Among the company's risks is a warning that its reputation may always cast a shadow on its business.
Uber had a disastrous year in 2017 for the company after a damning blog post alleged a toxic corporate culture and eventually resulted in the resignation of founder Travis Kalanick. Uber has officially filed to go public.
The ride-hailing giant made its paperwork public for the first time on Thursda