Uber admits it has ‘never really had a brand voice’

Uber is looking to evolve its product offering and better establish its brand voice in its marketing this year after admitting it had previously failed to communicate what it stands for and believes in.
Speaking at the Millennial 20/20 conference yesterday (3 May), Fred Jones, general manager and head of cities at Uber, said that will now form the focus of its activities this year, with the brand also planning to run more national campaigns as opposed to local PR stunts.
“We’ve grown