Twitter signs up Warner Bros for UK ‘promoted stickers’ launch

Twitter has introduced its first promoted stickers to the UK through a deal with Warner Bros, to promote its upcoming JK Rowling film, Fantastic Beasts and Where to Find Them. The campaign will also be run in the US, France, Japan, Brazil and Spain.
The introduction of promoted stickers allows brands to design four or eight stickers for users to add to their photographs. Warner Bros’ stickers include the main character, Newt Scamander’s, jacket, scarf, suitcase and wand. They will ac