‘TV gives it added importance’: Government launches first major campaign for cervical screening

Public Health England is launching the first national marketing campaign for cervical screening in a bid to reverse a near 20-year decline in the number of women getting tested and help save lives.
Every year, around 2,600 women in England are diagnosed with cervical cancer and around 690 die from the disease – equal to two a day. Yet despite the fact that screening takes only a few minutes and can detect potentially harmful cells before they become cancerous, the number of women attendin