TSB ‘sharpens’ its challenger position as it shifts focus to brand recovery

When TSB’s CMO Pete Markey describes 2018 as a “bit of an interesting year” he is possibly understating the last nine months at the bank.
Markey was only eight months into his previous role as marketing director when TSB was hit by a botched IT upgrade as it transitioned from previous owner Lloyds’ IT system to that of its new owner Sabadell. Remedying that has so far cost the bank £250m and thousands of customers, and led to the resignation of CEO Paul Pester.
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