26-02-2019 16:14 via marketingweek.com

Try This: Use the power of the bottom right-hand corner

Why is the finance department so powerful? Does it bring in clients? No. Does it invent new products? No. Does it produce revenue? No. In fact, to every business, the finance team is a cost. Still, it has the CEO’s ear. Why? Because finance leaders create something incredibly powerful: transparency.
Who has this week’s highest sales? Who’s overspending the budget? Who’s ahead of plan? Finance knows. And that’s why, when finance calls, every CEO listens.
The power o
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