Try This: Tackle big issues

Hard work is appreciated. Or so people hope. That’s why they put in the long hours, go the extra mile, give their best.
But then, things go nowhere. The big meeting gets cancelled, budgets get cut, friendly voices disappear. Working hard is commendable, but it’s just the entry ticket to a game called relevance.
“What matters most?” We sometimes forget to ask this central question. Some months ago, I challenged US marketing managers to write down their CEOs’ top thr