Try This: Set customers free

Bean counters love long-term contracts. A customer signs and the revenue is secure for three months, six months, twelve months. If the customer forgets to cancel, more cash rolls in. It’s tempting to make leaving hard for them.
Everyone hates to feel trapped. Someone tempts (or tricks) us into saying ‘yes’ and the next day, the hangover sets in. If you want dissatisfied customers, lock them in.
Setting people free is better all round:‘No ties’ makes your market big