29-01-2019 08:31 via marketingweek.com

Try This: Make the middle seat wider

We’ve all sat there, in the middle seat, at the back of the plane. Where it’s cramped. Where it’s noisy. Where drinks get served last.
Not all seats can be golden. In every firm, some customers get what’s left: the bistro table by the door, the room without a view, the new team, the buggy software.
We secretly hope they won’t notice. We hope they won’t care.
Of course they notice. Of course they care. Some just don’t complain.
It takes many good experie
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