Trivago is planning to go public by Thanksgiving

Trivago, the online hotel reservation company backed by Expedia, is expected to list its shares in New York by the end of November, according to people familiar with the matter.
Expedia, which owns a majority stake in Trivago, has hired JPMorgan, Goldman Sachs, and Morgan Stanley to run the flotation, which will take place on the Nasdaq. Analysts have valued the business at $5 billion.
The deal size wasn't immediately clear, but one person said that Trivago had initially told bankers i