TripAdvisor goes deeper into social with relaunch as a travel ‘hub’

TripAdvisor is relaunching its website as a personalised travel hub that will allow users to save recommendations, follow friends and influencers and create their own “inspiring” content.
Speaking on a press call today (17 September), CEO and co-founder Stephen Kaufer said the website is “going from the world’s largest travel site to the most personalised and connected travel community ever.”
The revised platform appears to work like a social network, with users gi