Trinity Mirror: Marketers are able to influence senior staff from a younger age

If a young, fresh-faced marketer had a brilliant idea for a campaign two decades ago, it is likely that it would have been a struggle to get it launched as decisions would have been made in a top-down, hierarchical fashion.
This has now changed, says Trinity Mirror marketing executive Jaina Shah. Junior marketers have more freedom than before to communicate with those above them.
“We have an open-door policy, so we really have that opportunity to build those relationships no matter if