Trinity Mirror ‘explores new business model’ with ad-free subscription service

Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an “ongoing dialogue” with its readers and try out different business models.
For £2.99 a month, users are able to access the Mirror’s website without seeing any banner ads, pop-ups or video ads. While messaging to promote the service is shown every 10 articles and to people with and without ad blockers enabled, it seems a clear attempt to get people who block ads to pay.
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