Trends for 2019: NLP boosts the power of chatbots and voice

Marketing Week first predicted two years ago that “message commerce” (as we called it) would be a trend for the future, with consumers being able to make purchases, manage bookings, ask questions, get recommendations and more from within messenger apps.
Take-up has been slow – perhaps because marketers blew too much budget too early by setting up chatbots with no clear purpose. There was a rush to develop a ‘messaging strategy’ rather than a marketing strategy. (Un