Trends for 2019: Brands stop talking about being customer-centric

Research conducted by Marketing Week in partnership with MiQ earlier this year showed that while 42.4% of marketers think their organisation should be structured around the customer (the largest proportion of respondents), currently just 5.8% of business are actually set up this way. The majority of marketing departments are either product-centric or structured around marketing disciplines.
Perhaps more concerning is the fact marketers rate themselves just 3.1 out of five when it comes to achie