Trends for 2018: Marketing will shake off its ‘colouring-in department’ image

Marketing could finally shake off its ‘colouring-in department’ moniker for good in 2018, as the profession proves how its commercially-savvy business decisions are having a tangible effect on the bottom line.
Seventy four per cent of marketers taking part in Marketing Week’s recent Anatomy of a Leader research consider sales and commercial awareness as the most important responsibility marketers must master in order to become leaders. In fact, 82% of the more than 600 marketer