Trends for 2018: Brands’ perspective on gender will transform

The need to squash outdated gender stereotypes in advertising is admittedly a trend that has been a few years in the making, but 2018 will see this movement accelerate as more brands get behind it.
Unilever is one such brand looking to bring people into the 21st century. In 2016, it issued a rallying cry to the industry to rethink how it portrays men, women and families in advertising. Its global analysis revealed 50% of ads showed a negative or “not progressive” stereotype of w