‘Traditional marketing practices are over’: Danone’s CMO on reinventing the function

Valérie Hernando-Presse, global CMO at Danone, has been on a mission for the past 18 months to reinvent the organisation’s marketing.
Her goal is to align the French company’s 2,000 marketers under one vision and she is unafraid to shake things up.
“After 10 years without any central marketing organisation at Danone I was starting from a blank page, so I had the freedom to create the function, my team, our roles, our priorities,” she says.
Hernando-Presse is quick