Tottenham Hotspur uses NFL tie-up to go global
Football club Tottenham Hotspur will position its new multi-purpose stadium as a “sports destination” in its bid to go from “challenger” brand to serious global player.
Set to open in August 2018, the £750m stadium boasts the UK’s only sliding grass pitch with a permanent American Football field built beneath, on which the club will stage two games a year as part of its 10-year NFL partnership.
Effectively doubling the current capacity of its existing White H
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