Top tips on using direct mail to engage with couples

Becoming a couple is an important and exciting stage in anyone’s life but the age range is broad. It means brands can struggle to understand whether people are in the early stages of a relationship or committed for the long-term. It is also difficult to discover a couple’s spending power.
However, when couples have money to spend they will splash the cash on time with friends, buying clothes and going out, according to the Royal Mail’s The Life Stages of Mail research by Market