Top tactics to maximise returns from Facebook ads

While many ecommerce marketers are already using Facebook dynamic ads, they often target only past website visitors and overlook the wide range of other Facebook audiences. That’s a huge waste of potential.
These marketers are missing the chance to:Target each user with the most enticing product selections
Use the most relevant ad messages based on expectations and intent
Bid more aggressively on the audiences most likely to make a purchase
Exclude or bid less on audiences that don’t