Tom Goodwin: The killer questions to ask before beginning a digital transformation

The key to digital transformation and the most powerful question you can ask yourself is “what would your business look like if you started it today?”. It’s such a provocative question that it draws a defensive reply. Nearly everyone on the planet understands that knowing what they know now, knowing what technology is now here, being aware how consumer behaviours have changed, in hindsight they would have done things somewhat differently.
Every business today is the aggregatio