Tom Goodwin: Ecommerce has been democratised – now anyone can sell anything

For years, the economics of the world were such that producing things was expensive and distributing them even more so. These factors created an environment where size, experience, relationships and the deep pockets needed kept most new entrants at bay.
Historically, retailers needed to build complex supply chains and rent vastly expensive stores to sell products. They needed to recruit and train staff. Set-up costs and ongoing expenses were significant. Inventory was always a large sunk cost,