‘Together We Thrive’: Has HSBC nailed it or not gone far enough?

HSBC started to ruffle a few feathers on 1 January when it went live with the latest iteration of its ‘Together We Thrive’ campaign, celebrating Britain’s “inescapably international” character.
While some praised the positive tone of the outdoor and print ads, and in particular the local editions for London, Manchester, Leeds and Birmingham, others claimed the campaign was distinctly ‘anti-Brexit’ in tone. But if HSBC was indeed making a statement about