To hell and back: How Habito gave its brand a kickstart

How do you stand out in the mortgage market?
Forget happy couples jumping out of moving vans and skipping down the garden path to their first home, keys in hand. For online mortgage broker Habito the answer is a thumping metal soundtrack and animated characters being ingested by piranhas, having their intestines ripped out and souls stolen – all in the quest of a mortgage.
The idea of ‘comedy mortgage death’ caught on, with the success of the ‘Hell or Habito’ campa