Time Out Digital’s CEO on driving growth at disruptive brands

These days, not many marketers start their careers the way Christine Petersen did – going straight from an MBA degree to a role managing a £60m revenue stream for American Express. It was a baptism of fire that Petersen, now CEO of Time Out Digital, is grateful for, but which she sees as unrealistic for graduates in 2017.
“An MBA was great when I did it, when it didn’t cost an arm and a leg,” she says. “I don’t know if the pay-off is there today, particu