Tim Leberecht: Romantic marketing is the antidote to data

From CMO of consultancy Frog Design to global TED speaker, author and entrepreneur Tim Lebrecht has a well respected marketing career built up over 22 years.
His book, The Business Romantic ,looks at the importance of romance in everyday lives and business, urging people to design products, services and experiences that connect them to something that is “greater than themselves”. He has also given three TED talks, with the most recent, ‘4 ways to build a human company in the ag