Tim Cook just reignited speculation about Apple's 'bigger' plans for TV (AAPL)

Investors and Apple fans have long been waiting for Apple to do something big with TVs. 
Sure, Apple has sold the Apple TV box for years. But that box is really just a streaming box that attaches to your television, not much different from a Roku.
The real hope is that Apple would completely re-invent the television, the way that it reinvented cell phones with the iPhone. But year after year, despite analyst forecasts, Apple has disappointed those waiting for the big TV play.
Now Tim C