TikTok side hustlers beware: AI is coming for your job

TikTok; BITikTok Shop creators and brands are using generative AI to churn out lots of videos quickly.AI is automating the work of shopping-focused creators who post videos solely to sell products.Still, the AI videos can look uncanny, and often underperform influencer content, marketers said.TikTok Shop side hustlers should watch their backs.Brands — and TikTok's algorithm — are increasingly embracing videos with AI-generated influencers and product imagery. The tech could