Ticketmaster champions trust as it looks to win over ‘hearts and minds’

Ticketmaster believes it will “win over the hearts and minds” of consumers if it can champion the importance of trust, safety and security while personalising the conversations it has with fans.
More than half a billion tickets are processed on the world’s largest ticketing marketplace every year, with 15 tickets sold each second. That means the ability to have bespoke conversations with consumers at scale is a major challenge for Ticketmaster as it looks to remain on top of a