Three ways the BT brand is evolving its strategy for growth

BT’s revenues for the year were up 6% to £18.9bn while adjusted pre-tax profit rose 9% to £3.47bn. Speaking during an investor event today (5 May), BT CEO Gavin Patterson admitted that three years ago the company had been in decline but said a focus on its “strengths and competitive” helped the company to its best performance in seven years.
Alongside the results, BT pledged to bring 4G and superfast broadband coverage to 95% of the UK and that 12 million properties