Three ways marketers can communicate more effectively

Gone are the days when marketing was all about advertising, big events and nice lunches. And no longer can we hide behind the excuse of being unable to measure the effectiveness of campaigns. Times have changed – fast. Marketers today are much more insight focused, getting under the skin of what individuals want, and chasing results.
Marketers today have never been more accountable. Advocate of advertising and pioneer of marketing John Wanamaker once said: “Half the money I spend on