Three ways brands can use intangible assets to boost their value

More transparency over intangible assets
Globally, brands had $31 trillion worth of undisclosed value in 2015, according to the latest GIFT report, with Brand Finance’s CEO David Haigh admitting that uncertainty about fair brand valuations was subsequently a “major issue”.
Haigh said that secretive companies such as Apple and Google mean that 50% of analysts do not believe companies in their sectors are providing enough information about the value of their brands or their intan