Three partners with Snapchat as it looks to AR to build its brand

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s nine million-strong daily UK audience.
From today (26 April), Snapchat users will be able to interact with a Tamagotchi-style digital pug-butterfly and follow its story as it transforms from ‘Puppyfly’ to ‘Puggerfly’ over the course of a week.
Through a variety of lenses, they will be able to feed their