Three months on from Brexit: What now for brands?

Three months on from the UK’s vote on 23 June to leave the European Union, the business world remains in a state of limbo. The Government has yet to activate Article 50 – the legal mechanism that would facilitate Brexit – and has failed to set a formal timetable for negotiations with the EU. Instead, politicians continue to argue over exactly what the settlement should entail or whether the referendum result is legally binding.
In this context, marketers are left with