Three hires former O2 and Harvey Nichols marketer as new CMO

Three has hired former O2 and Harvey Nichols marketer Shadi Halliwell as its new CMO as it looks to establish the mobile operator as one of Britain’s best loved brands.
Halliwell has extensive experience in the mobile space having spent more than 20 years at BT and O2, most recently as brand director. She joined Harvey Nichols three years ago as group creative and marketing director and was responsible for reinvigorating the brand through a focus on customer experience.
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