Thomson, Twitter, Sainsbury’s: Everything that matters this morning

Thomson kicks off campaign to communicate TUI rebrand
Thomson has kicked off a campaign that aims to communicate its rebrand to TUI. The ad shows a man diving into clear crystal blue water with the message ‘Thomson is changing to TUI’. The 20-second spot, created by Young and Rubicam, is the start of a communications push that TUI hopes will explain the change, thus avoiding confusing consumers.
Jeremy Ellis, marketing director at TUI UK and Ireland says: “The foundations for o