Thomas Cook on why apprenticeships are key to hiring digital marketers

Hiring in the digital age is no easy thing according to Jamie Queen, marketing director at Thomas Cook, who says the company had to resort to offering marketing apprenticeships in September 2015 to keep up with the demands of a digital age.
“Recruiting great marketing people out of university and into graduate schemes was proving challenging to us. There aren’t many digital marketing specific degrees,” Queens tells Marketing Week.
“Regardless of who we brought in, t